Socialboards Additional Terms of Service and Privacy Notice

Last updated: 21 May 2025

 

This page contains the Socialboards Additional Terms of Service (Part A) and the Socialboards Privacy  Notice (Part B). Both relate specifically to the Socialboards product and to its integrations with third-party platforms, including YouTube (operated by Google LLC) and Facebook, Instagram and Messenger (operated by Meta Platforms, Inc. and its affiliates).

In this document, “Socialboards” means the customer communication platform product made available by the LeadDesk Group. “LeadDesk Group”, “we”, and “us” mean LeadDesk Plc (Business ID: 2299022-8) and its subsidiaries, including Zisson AS (Business ID: 989 849 492). Socialboards may be offered to customers by different LeadDesk Group entities depending on the customer’s jurisdiction; the LeadDesk Group entity contracting with a specific customer is identified in that customer’s Customer Agreement (defined below).

For purposes of the third-party platform terms referenced below, Zisson AS is the registered API client and developer in respect of the YouTube API Services and the Meta platforms.

 

PART A — SOCIALBOARDS ADDITIONAL TERMS OF SERVICES

 

A1. Scope and relationship to the customer agreement

These Socialboards Additional Terms of Service (“Socialboards Terms”) apply when a customer uses Socialboards to connect, manage, or interact with one or more third-party platforms, including YouTube, Facebook, Instagram, and Messenger (“Platform Integrations”).

The Socialboards Terms supplement, and do not replace, the underlying agreement between the customer and the relevant LeadDesk Group entity governing the customer’s use of Socialboards (the “Customer Agreement”), including any applicable General Terms and Conditions and Data Processing Agreement. In case of conflict between these Socialboards Terms and the Customer Agreement, the Customer Agreement prevails, except where these Socialboards Terms impose stricter or more specific obligations required by the terms of a third-party platform, in which case the more specific or stricter provision prevails to the extent necessary to comply with the relevant platform’s terms.

 

A2. Acceptance of third-party platform terms

By using a Platform Integration, the customer acknowledges and agrees that the customer’s use of the relevant third-party platform is subject to that platform’s own terms and policies, including but not limited to:

The customer is responsible for ensuring its own compliance with the foregoing terms and policies in connection with its operation of the channels, pages, or accounts connected to Socialboards through the Platform Integration.

 

A3. Customer responsibilities

The customer agrees that, when using any Platform Integration, it will:

(a) only connect channels, pages, or accounts that the customer owns or is otherwise authorized to manage, and ensure that the individual authorizing the connection has the necessary authority to do so;

(b) comply with all applicable laws and the terms and policies of the relevant third-party platform, including any restrictions on the use of data accessed through the platform (such as restrictions on advertising use, machine learning training, or resale of platform data);

(c) ensure that any content the customer publishes through Socialboards to a third-party platform (including replies to comments and messages) complies with the relevant platform’s content and community policies;

(d) provide its own end users and data subjects with appropriate information regarding the customer’s use of Socialboards and the Platform Integrations, as required under applicable data protection laws; and

(e) maintain valid authorizations for each connected channel, page, or account, and disconnect any channel, page, or account for which the customer no longer holds the necessary rights or authorizations.

 

A4. Use of platform data

The LeadDesk Group accesses, retrieves, and processes data from third-party platforms (“Platform Data”) through Socialboards solely on the customer’s behalf and on the basis of the authorization granted by the customer when connecting a channel, page, or account. The LeadDesk Group uses Platform Data only for the purposes of providing Socialboards to the customer, including aggregating messages and comments into the Socialboards inbox, enabling the customer’s agents to respond, and publishing responses back to the relevant platform.

The LeadDesk Group does not use Platform Data for:

(a) advertising or marketing purposes outside Socialboards;

(b) training generative artificial intelligence or machine learning models; or

(c) sale or onward transfer to third parties, except to sub-processors engaged to support the provision of Socialboards in accordance with the Data Processing Agreement between the relevant LeadDesk Group entity and the customer.

 

A5. Suspension and termination of Platform Integrations

The LeadDesk Group may suspend or terminate a Platform Integration, in whole or in part, with or without prior notice, if:

(a) the relevant third-party platform requires the LeadDesk Group to do so, including in response to a policy violation, audit finding, or change in the platform’s terms or available API access;

(b) the LeadDesk Group reasonably believes that the customer’s use of the Platform Integration violates these Socialboards Terms, the Customer Agreement, applicable law, or the relevant platform’s terms;

(c) the customer fails to maintain valid authorizations for connected channels, pages, or accounts; or

(d) continued operation of the Platform Integration would expose the LeadDesk Group to material legal, regulatory, or platform-compliance risk.

Where reasonably practicable, the LeadDesk Group will notify the customer in advance of any suspension or termination under this Section A5 and seek to cooperate with the customer to remediate the issue. Suspension or termination of a Platform Integration does not entitle the customer to a refund, fee adjustment, or reduction in obligations under the Customer Agreement, except as expressly provided in the Customer Agreement.

 

A6. Audit and cooperation

The customer acknowledges that the third-party platforms may require the LeadDesk Group to demonstrate compliance with their terms and policies, including by way of audits or information requests. The customer agrees to provide reasonable cooperation and information to the LeadDesk Group in connection with any such audit or request, to the extent necessary for the LeadDesk Group to comply with its obligations to the relevant platform.

 

A7. Changes to these Socialboards Terms

The LeadDesk Group may update these Socialboards Terms from time to time, including to reflect changes in the terms or policies of the third-party platforms. Where a change materially affects the customer’s rights or obligations, the relevant LeadDesk Group entity will notify the customer in accordance with the notice mechanism set out in the Customer Agreement.

 

A8. Contact

Questions regarding these Socialboards Terms can be directed to legal@leaddesk.com.

 

 

PART B — SOCIALBOARDS PRIVACY NOTICE

 

B1. Introduction

This Socialboards Privacy Notice describes how the LeadDesk Group handles personal data accessed, processed, and stored in connection with Socialboards and its integrations with third-party platforms, including YouTube and the Meta platforms (Facebook, Instagram, and Messenger).

This Privacy Notice supplements the privacy notice published by LeadDesk Plc available at https://leaddesk.com/privacy-statement/, in addition to the Zisson Privacy Notice available at https://zisson.com/privacy-statement/, which describe how the LeadDesk Group entities process personal data in their role as data controller (for example, in respect of website visitors, prospects, job applicants, and administrative users of Socialboards). To the extent the processing described in this Socialboards Privacy Notice differs from the LeadDesk Group entities’ general privacy notices, this Socialboards Privacy Notice prevails in relation to Socialboards.

 

B2. Our role under data protection law

When a customer connects a YouTube channel, Facebook page, Instagram account, or Messenger account to Socialboards and uses Socialboards to manage interactions with end users on those platforms, the customer is the data controller in respect of the personal data accessed through the integration. The relevant LeadDesk Group entity acts as a data processor on the customer’s behalf, in accordance with the Data Processing Agreement between the customer and that LeadDesk Group entity. End users wishing to exercise rights under applicable data protection law (such as access, rectification, or erasure) should in the first instance contact the relevant customer as data controller.

Notwithstanding the foregoing, the LeadDesk Group is the API client and developer in respect of the relevant third-party platforms (YouTube API Services and the Meta platforms), and as such is bound by those platforms’ developer terms and policies, which require the LeadDesk Group to make certain disclosures and to provide certain mechanisms directly to end users. This Privacy Notice fulfils those obligations in relation to Socialboards.

 

B3. YouTube integration

The LeadDesk Group uses the YouTube API Services to enable Socialboards customers to manage YouTube comments through the Socialboards platform. By using the YouTube integration in Socialboards, the customer and any end user are also subject to:

 

Data accessed

When a customer authorizes Socialboards to access a YouTube channel via Google OAuth, the LeadDesk Group accesses the following categories of data through the YouTube API Services: (a) comments and replies on the customer’s videos, including the comment text and timestamp; (b) the display name and channel ID of the person who posted the comment; and (c) identifying information for the customer’s own channel and videos, including channel ID, channel name, and video ID.

 

How the data is used

The LeadDesk Group uses the data accessed through the YouTube API Services solely to (a) present incoming comments as support tickets within Socialboards, (b) enable the customer’s agents to review and respond to those comments, and (c) publish responses back to YouTube on the customer’s behalf. The LeadDesk Group does not use YouTube data for advertising, for training generative AI or machine learning models, or for any purpose other than providing Socialboards to the authorizing customer.

 

Storage and location

Data accessed through the YouTube API Services is stored within Socialboards’ systems hosted in the EU/EEA.

 

Retention

Data accessed through YouTube API Services is retained for as long as the customer’s YouTube channel remains connected to Socialboards and the underlying ticket data is required for the customer’s customer-service operations. When a customer disconnects the YouTube channel from Socialboards, or terminates Socialboards, the associated YouTube data is deleted from the LeadDesk Group’s active systems in accordance with the data deletion provisions of the customer’s Data Processing Agreement.

 

Revoking access

A YouTube channel owner may revoke Socialboards’ access to their YouTube channel at any time through the Google Security Settings page at https://security.google.com/settings/security/permissions. Following revocation, the LeadDesk Group will no longer access new data from the channel, and stored data will be deleted in accordance with the retention provisions above.

 

Requests for deletion of YouTube data

End users may also contact the LeadDesk Group directly to request deletion of YouTube-derived personal data held in Socialboards by emailing legal@leaddesk.com. The LeadDesk Group will assess and act on such requests in accordance with the requirements of the YouTube API Services Developer Policies and applicable data protection law, including by liaising with the relevant customer (as data controller) where appropriate.

 

 

 

B4. Meta integrations (Facebook, Instagram, Messenger)

The LeadDesk Group uses the Meta Graph API and related Meta platform interfaces to enable Socialboards customers to manage interactions on Facebook pages, Instagram accounts, and Messenger. By using Meta integration in Socialboards, the customer and any end user are also subject to:

  • the Meta Terms of Service and the platform-specific terms (Facebook Terms of Service, Instagram Terms of Use, Messenger Terms); and
  • the Meta Privacy Policy, available at https://www.facebook.com/privacy/policy.

 

Data accessed

When a customer authorizes Socialboards to access a Facebook page, Instagram account, or Messenger account through Meta’s authorization flow, the LeadDesk Group accesses the following categories of data, depending on which integration the customer enables:

Facebook page:

  • Page information: page ID, page name, and page profile picture;
  • Posts: post message text, post author name and ID, post creation time, post image URL, permalink, and any associated location;
  • Comments and reactions: comment text, comment author, comment timestamp, reaction type, and reactor name and ID;
  • Other page content: visitor posts, tagged posts, page ratings, and reviewer identity.

Messenger

  • Conversations and messages: conversation ID, participant names and IDs, message text, sender ID and name, message timestamp, message attachments, shared link data, and message reactions.

Instagram

  • Account information: account ID, username, display name, and profile picture URL;
  • Media: media URL, media type, caption, like count, media timestamp, and permalink;
  • Comments and interactions: comment text, commenter username, comment timestamp, comment like count, mention data, and hashtag media; and
  • Direct messages: where permitted, direct message content, and the sender’s name and profile picture.

Advertising data (optional):

  • If the customer chooses to enable the optional advertising integration, the LeadDesk Group additionally accesses the customer’s Meta advertising data, including ad account ID, ad account name, ad ID, ad name, ad creative story ID, and ad creation time.
  • This data is accessed only where the customer has actively enabled the advertising integration, and is used solely to provide the related functionality within Socialboards. It is not accessed where the customer has not enabled this integration.

How the data is used

The LeadDesk Group uses Meta data solely to (a) present incoming messages and comments as support tickets within Socialboards, (b) enable the customer’s agents to review and respond, and (c) publish responses back to the relevant Meta platform on the customer’s behalf. The LeadDesk Group does not use Meta data for advertising, for training generative AI or machine learning models, or for any purpose other than providing Socialboards to the authorizing customer.

 

Storage and location

Data accessed from the Meta platforms is stored within Socialboards’ systems hosted in EU/EEA.

 

Retention

Data accessed from the Meta platforms is retained for as long as the customer’s Facebook page, Instagram account, or Messenger account remains connected to Socialboards and the underlying ticket data is required for the customer’s customer-service operations. When a customer disconnects a Meta integration, or terminates Socialboards, the associated Meta data is deleted from the LeadDesk Group’s active systems in accordance with the data deletion provisions of the customer’s Data Processing Agreement.

 

Revoking access

A page or account administrator may revoke Socialboards’ access to a Facebook page, Instagram account, or Messenger account at any time through the Business Integrations settings on Meta’s platforms (typically accessible at https://www.facebook.com/settings?tab=business_tools). Following revocation, the LeadDesk Group will no longer access new data from that integration, and stored data will be deleted in accordance with the retention provisions above.

 

Requests for deletion of Meta data

End users may contact the LeadDesk Group directly to request deletion of Meta-derived personal data held in Socialboards by emailing legal@leaddesk.com. The LeadDesk Group will assess and act on such requests in accordance with the requirements of the Meta Platform Terms and applicable data protection law, including by liaising with the relevant customer (as data controller) where appropriate.

 

B5. Sub-processors and international transfers

The LeadDesk Group engages a limited number of sub-processors to support the provision of Socialboards, including hosting and infrastructure providers. The current list of Socialboards sub-processors is made available to customers under the Data Processing Agreement or upon request. Where Platform Data is transferred outside the European Economic Area, such transfers are based on appropriate safeguards under the GDPR, including the European Commission’s Standard Contractual Clauses.

 

B6. Security

The LeadDesk Group applies appropriate technical and organizational measures to protect Platform Data against unauthorized access, alteration, disclosure, loss, or destruction. Further information on the LeadDesk Group’s security measures in connection with Socialboards is set out in the Data Processing Agreement and supporting documentation.

 

B7. Contact and complaints

Questions or requests regarding this Socialboards Privacy Notice can be directed to legal@leaddesk.com. End users may also lodge a complaint with their national data protection supervisory authority.

 

B8. Changes to this Privacy Notice

The LeadDesk Group may update this Privacy Notice from time to time, including to reflect changes in the terms or policies of the third-party platforms or in the LeadDesk Group’s processing practices in connection with Socialboards. The current version is available at www.zisson.com.